What Kids Should Know about Filipino Food: Mama Sita’s Centennial Edition

In celebration of Teresita “Mama Sita” Reyes’ 100th birth anniversary, the Mama Sita Foundation has collaborated with Adarna House publishing the Special Mama Sita’s Centennial Edition of What Kids Should Know About Filipino Food.

Felice Sta. Maria, a celebrated author of various food books including the award-winning The Governor-General’s Kitchen: Philippine Culinary Vignettes and Period Recipes and the Foods of Rizal, has been collecting historical materials regarding Philippine cuisine since the 1970’s.

The Mama Sita’s Centennial Edition features highlights of the life of Teresita Reyes, and her contribution to Philippine food history.

Teresita was born on May 11, 1917 in Manila to a family known for good cooking. Her mother established the first and perhaps one of the most famous Filipino restaurants that still stands today. Having grown up in a family that loves to cook and eat, Sita learned the rudiments of marketing and cooking as a young girl. She raised her 11 children through various food ventures-reviving her mother’s old canteen, peddling turon and kakanin in schools, selling fruits in her mini-store-on wheels- experiences that enriched her culinary journey.

In her travels, she realized how difficult it was to prepare Filipino food away from home, without the ingredients one has become used to like sampaloc and bayabas for sinigang. Since then she had made it her mission to make Filipino food more accessible anywhere int he world.That was how Mama Sita’s products came into being and her vision became reality.

In 2013, a commemorative stamp was launched by the Philippine Postal corporation in honor of Teresita “Mama Sita” Reyes. Dr. Maria Serena Diokno, former chairperson of the National Historical Commission of the Philippines remarked, “Philippine food history is not complete without taking into account the role of Teresita Reyes in popularizing Philippine cuisine…”

Source: Cook Magazine, July 2017

What Kids Should Know About Filipino Food

What Kids Should Know About Filipino Food

One of the projects by the Mama Sita Foundation is in Dingalan, Aurora. Dingalan can be considered the gateway to Central Luzon from the Pacific Ocean across the Sierra Madre Mountains. It is located at the eastern end of the government’s Urban Beltway Project running from Subic Freeport through Clark Freeport to Dingalan Port...

Mama Sita Donates Stamps, Cookbooks to Cebu Library

Screen Shot 2018-02-26 at 9.48.44 PM.png

The Mama Sita Foundation recently donated commemorative stamps and cookbooks to Cebu City Public Library, honoring the 100th birth anniversary of the nation's culinary icon figure Teresita "Mama Sita" Reyes. Ruth Chua (left in the photo shown above), chief librarian of Cebu City Public Library, received the commemorative stamps and cookbooks in a turnover ceremony led by Mama Sita Foundation delegate Chinggay V. Utzurrum. Teresita Reyes' vision of bringing the taste of Philippine cuisine to the world motivated her to build "Mama Sita," which is now available in more than 40 countries. Despite the increase in popularity of processed food, Mama Sita continues its legacy of bringing original Filipino flavors throughout the world. (PR)
 

Source: Sun Star Cebu, June 28, 2017

Sita's Legacy

Philippine culinary history would not be complete without long chapters on the roles and contributions of generations of women from the Reyes family, beginning with Aling Asiang, founder of the iconic Aristocrat Restaurant. She set the standard for what Filipino dishes should taste like and elevated home cooking to restaurant standards.

Her daughter Teresita laid the groundwork for a vast food industry that now enables Pinoys anywhere in the world to cook sinigang, kare-kare, and other Filipino dishes. Her Mama Sita mixes encouraged millions here and abroad to overcome intimidation, venture into the kitchen, and cook for their loved ones.

Teresita’s daughter Clara established the Mama Sita Foundation which aims to preserve Filipino culinary traditions and heritage for present and future generations to appreciate and enjoy.

Clara Reyes Lapus thanks Adarna and QCPL

Clara Reyes Lapus thanks Adarna and QCPL

 Food facts for everyone

In celebration of Teresita “Mama Sita” Reyes’ 100th birth anniversary, the Mama Sita Foundation has collaborated with Adarna House in publishing the Special Mama Sita’s Centennial Edition of What Kids Should Know About Filipino Food.

This new book by culinary historian Felice Prudente Sta. Maria is an informative food guide not just for kids, but for adults, too, and anyone who wants to know the littlest details with greatest importance on Philippine food and culture.

Felice Sta. Maria, a celebrated author of various food books, including the award-winning The Governor-General’s Kitchen: Philippine Culinary Vignettes and Period Recipes and the Foods of Rizal, has been collecting historical materials regarding Philippine cuisine since the 1970s.

Book of What Kids Should Know About Filipino Food

Book of What Kids Should Know About Filipino Food

Culture and History

The Mama Sita’s Centennial Edition highlights the life of Teresita Reyes and her contributions to Philippine food history.

In the book introduction, Clara Reyes, daughter of Mama Sita wrote, “This edition celebrates Mama Sita’s love for children, her family, and Philippine food culture as her story, recipes, and food tips are featured for kids and their parents to enjoy.”

Teresita was born on May 11, 1917 in Manila to a family known for good cooking. Eighty years ago, her mother established the Aristocrat Restaurant, the  first and perhaps one of the most famous Filipino restaurants, which remains the Philippines’ most popular and still stands today as one of Manila’s best known landmarks.

Having grown up in a family that loves to cook and eat, Sita learned the rudiments of marketing and cooking as a young girl. She raised her 11 children through various food ventures: reviving her mother’s old canteen, peddling turon and kakanin in schools, selling fruits in her mini-store- on wheels. Such entrepreneurship enriched her culinary journey.

 Culinary Mission

But her lasting legacy in Philippine culinary history has its beginnings overseas. In her travels, she realized how difficult it was to prepare Filipino food away from home, without the traditional indigenous ingredients such as sampaloc (tamarind) and bayabas (guava) for sinigang.

She made it her mission to make Filipino food more accessible anywhere in the world. That was how Mama Sita’s products came into being and her vision became reality.

In 2013, a commemorative stamp was launched by the Philippine Postal Corporation in honor of Teresita “Mama Sita” Reyes. Dr. Maria Serena Diokno, then chairperson of the National Historical Commission of the Philippines, remarked, “Philippine food history is not complete without taking into account the role of Teresita Reyes in popularizing Philippine cuisine….”

Mama Sita’s Centennial Edition of What Kids Should Know About Filipino Food is available at Mama Sita’s kiosk at Greenhills Bazaar.

Source: Sol Vanzi, Manila Bulletin, June 8, 2017

 

Donation to San Carlos U Library marks 100th birth anniversary of Teresita ‘ Mama Sita’

In photo are Fe Remedio-Planas, San Carlos University acquisitions/librarian; Rosario ‘Chinggay’ Utzurrum, journalist, Sun Star Cebu and Mama Sita Foundation representative Fr. Dionisio Miranda, SVD, president, San Carlos University, and Maxi Doreen…

In photo are Fe Remedio-Planas, San Carlos University acquisitions/librarian; Rosario ‘Chinggay’ Utzurrum, journalist, Sun Star Cebu and Mama Sita Foundation representative Fr. Dionisio Miranda, SVD, president, San Carlos University, and Maxi Doreen Cabarron, SCU director of libraries.

In celebration of Teresita ‘Mama Sita’ Reyes’ 100th birth anniversary last May 11, the Mama Sita Foundation turned over Mama Sita commemorative stamps and cookbooks to the San Carlos University Library Resource Center, at the San Carlos University new building at Talamban, Cebu.

The legacy of Mama Sita lives on through the foundation, as it sparks greater interest in Philippine cuisine among the millennials in this age of fast food. From bringing the rich flavors of the Philippine islands to the world, Mama Sita is a true icon in Philippine culinary arts history now, more than ever as she introduces these flavors to the younger generations.

Source: The Daily Tribune, May 28, 2017

Mama Sita’s Promotes Philippine Cuisine to South Korea

unnamed.jpg

Coming from its well-received donations to the National Libraries of Russia, Vietnam, and the United Kingdom, Mama Sita Foundation recently donated Mama Sita’s cookbooks and commemorative stamps this time to the National Library of South Korea. In coordination with the Philippine Embassy in Seoul headed by Philippine Ambassador to Korea Raul S. Hernandez, Mama Sita Foundation President Clara Lapus led the formal turnover of the cookbooks and stamps to Korean National Library’s Chief Executive Lim Won-sun who warmly welcomed the addition of the cookbooks to its vast collection of 4.3 million books. Mr. Won-sun said that Mama Sita’s cookbooks would enable the Korean public to better appreciate Philippine cuisine.

Source: Manila Bulletin, November 29, 2016

Share Your Potful of Food Stories

Mga Kuwentong Pagkain, Atbp started as a contest to gather little-known Philippine food stories, including heritage food, regional/ethnic food and culinary traditions.

Mga Kuwentong Pagkain, Atbp started as a contest to gather little-known Philippine food stories, including heritage food, regional/ethnic food and culinary traditions.

MANILA, Philippines - In a small village in Southern Leyte, several hours away from Tacloban, children are one with the sea. Equipped with homemade goggles crafted from discarded glass and spare wood, they dive and search in between rocks and corals. It doesn’t take long for them to find their prize: swaki, a type of colorful sea-urchin with pin-like spines that can be held by delicate hands without risk of injury.

They toss the swaki into a plastic tub they’ve brought along. The tub is now half-full, drifting on the surface of the water; the children are giddy at the thought of eating their hard-won prizes by the shoreline.

To eat swaki with the eagerness and haste of a child, one simply needs the sea and a piece of rock from the shore. Lay the swaki upside-down on the shore, revealing the small barbed mouth underneath. With the rock, smash the underbelly’s shell with just enough force to crack it open. Then, dip the swaki into the sea and shake vigorously. Keep doing so until all of the shell fragments and insides drift into the water to become food for smaller fish. You’ll find that only the golden roe will be left behind, stubbornly clinging to the interior walls of the shell. There will be several lines of roe, all converging at the center then each expanding outwards, as if forming a star. Using a finger (preferably the thumb), trace a line of roe and it will cling to your finger. Place it in your mouth, let the roe break apart and swathe your tongue, then swallow. Rinse and repeat until the plastic tub is empty, the shore filled with empty shells and appetites fulfilled.

Food has a direct connection to the history of the place it originates from. It changes in a dynamic and organic manner, along with the passage of time. Yet, it still carries a piece of its history; a morsel of the past re-imagined and experienced in the present.

Teresita “Mama Sita” Reyes’ own chronicles about food are well-known. Since Mama Sita was a natural listener and storyteller, she would gather recipes from a varied group of people – family, friends, cooks, vendors and farmers – basically anyone who shared her passion for cooking. Her recipes, hand-written in her distinctive cursive style, weren’t just lists of ingredients and cooking processes, but were also compilations of tips, hints and anecdotes about marketing, preparing, cooking and, most importantly, the social and historical context of the community.

These vivid details were accompanied by Mama Sita’s illustrations that served as visual aids to help further preserve the original cooking processes. What Mama Sita had created went beyond recipes – these were introspections about our rich history and culture through the lens of our cuisine. It is this spirit of food writing that the Mama Sita Foundation has pursued in its yearly “Mga Kuwentong Pagkain” contest.

“Mga Kuwentong Pagkain” is open to anyone who is willing to tell an interesting story about food – detailed accounts of local or regional recipes, ingredients, food preparation, rituals or personal experiences – anything that can further promote awareness and appreciation for Philippine cuisine.

Stories may be submitted in any of the following formats: a written essay, a video or a poem. Essays may be handwritten or typewritten but must have a maximum word count of 2,000 words. Video submissions must have a maximum running time of 10 minutes. Poems may be written in any form (e.g. sestina, sonnet, tanaga, haiku, free verse, prose poetry) but must have a maximum of 300 words. Poems may also be performed and recorded on video or audio and submitted via CD. Entries may be written and expressed in English or Filipino.

While regional dialects are highly encouraged, these entries must have comprehensible subtitles or an appropriate translation.

Participants may submit in three categories: Heritage Category, Regional/Local Category and Personal Experience Category.

The Heritage Category entries must be stories on historic dishes and food preparation, traditions and rituals focusing on food or family heirloom recipes.

The Regional/Local Category focuses on stories of regional or local cuisine, which includes local dishes or delicacies, artisanal specialties, food customs/rituals, exotic native ingredients or food preparation methods.

Lastly, the Personal Experience Category highlights intimate non-fictional food stories that showcase interpersonal relationships, journeys and catharses.

Entries will be judged on one set of criteria for all categories: content and significance to Philippine cuisine (40%), presentation (25%), originality (25%) and over-all impact (10%). One grand prize winner for each category will be awarded P10,000. Special citations will be awarded to entries with merit but did not receive the Grand Prize. Both grand prize and special citation winners will receive a medal and special gift items from Kusina ni Mama Sita.

All entries must be submitted on or before Sept. 30. To join, download and accomplish the entry form from www.msita.com/mga-kuwentong-pagkain/. Submissions and accomplished entry forms may be emailed to mgakuwentongpagkain@msita.com or snail-mailed with the title “Mga Kuwentong Pagkain at Iba Pa” and sent to Kusina ni Mama Sita, 131 F. Manalo St., San Juan, Metro Manila 1500.

Source: http://www.philstar.com/starweek-magazine/2015/09/06/1496442/share-your-potful-food-stories, September 6, 2015

Stamped

Sending letters is probably one of the sweetest, old-school gestures one can do for a friend or a loved one. Try it for once. Write a letter by hand and send it via snail mail. And while you’re at it, go the extra mile and use the stamps that show Filipino artistry and culture.

Four winning designs from the Philippine Postal Corporation’s (PHLPost) recent stamp design competition are included in the third installment of the five-year series of stamps to be issued by PHLPost until 2017 on the occasion of Mama Sita’s 100th birth anniversary. Artworks submitted for the competition centered on the theme “Teresita ‘Mama Sita’ Reyes, championing Philippine Flavors to the World.”

Winners were Emmanuel D. Emnace for an Untitled entry of Binangonan, Rizal: Chi Panistante of Dubai, U.A.E for Deep-Pride; Evan Titus Paul Labrador of Los Baños, Laguna for Tapestry; and Charity Rico Dultra of Bacoor, Cavite for Suot-suot and lasang nanunuot sa bawat Pinoy (at may pusong Pinoy).

Source: Manila Bulletin, June 29, 2015